Friday, August 3, 2007

Bella Sarah

So they're cards.

With horses on them.

Bella Sarah.

But they aren't regular cards - no go fish, war, or Egyptian rat killer with these cards.

The horses have names, and inspirational messages on them. Invoking a child's inner morals, ambitions and the need for mommy or daddy to help them get on line, and establish a character (horse). And then there's always the universal law that all kids follow - ONE is not enough :) You can create more and more horses WHEN you buy more cards.

This consumerism was lost on Katie, as she stared at the cards, cooing at King, Sasha, and Mermaid and all the other horses she had in her hand.

Horses are so grand and imposing- and if it takes a few cards to get kids to appreciate the majesties around them - what can you do? :)

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